Former heavyweight boxing champion turned entrepreneur Mike Tyson is making the rounds this week to celebrate 4/20 with cannabis enthusiasts across the country. Tyson is promoting his brand, Tyson 2.0, by smoking his way across several states.
He will make his first cameo on 4/20 at Hippie Hill in the Bay Area for the biggest 420 smoke fest event on the West Coast. As a sponsor of the event, Tyson 2.0 will ring in this San Francisco tradition, bringing tens of thousands of people together to celebrate the right to use cannabis.
Following Hippie Hill, the Tyson 2.0 team, including wrestling legend Ric Flair, will sit down for an interview with CEO and founder of Benzinga Jason Raznick at the Benzinga Conference to share the latest on Tyson 2.0’s growth.
420 Music Festival
Tyson will wrap up the circuit at the Liv Cannabis Co. Dispensary Lansing’s 2022 420 Music Festival in Michigan, where Tyson is set to announce performing bands.
Tyson 2.0’s Expansion
Public appearances and press events have been rapidly increasing in recent months as Tyson 2.0 ramps up production and gains new members of the team such as Tyson’s long-time friend Ric Flair.
The introduction of Mike Bites, cannabis edibles in the shape of an ear with a bite mark in homage to Tyson’s iconic 1997 fight against Evander Holyfield, sent Tyson 2.0 to a new level of notoriety.
“They’re sold out, you can’t find any,” Tyson said in an interview with Cannabis & Tech Today.
Hopefully, for fans and consumers, that status is a short-term production shortage, as the gummies will likely be a bestseller at the events.
Tyson is putting the same discipline and focus into his new venture as he did when training to become the heavyweight champion.
“The company takes all precedence,” Tyson told C&T Today. “It takes over everything.” Tyson and his team have a singular focus, and Tyson’s passion for the healing properties of the plant lends to the expertise with which the company’s products are developed.
So, if you’re wondering whether the champ backs his products by testing them for quality assurance, the answer is “All day, every day,” according to Tyson.
Tyson 2.0 products are available across dispensaries and retail locations across the states of Colorado, California, Nevada, Massachusetts, Michigan, Illinois, Delaware and Washington D.C. with plans to expand nationally and internationally.